International Feels

Federico Viticci: ‘Between this, real-time lyrics, the HiFi tier, and the upcoming integration with Siri in iOS 14.5, it seems like I picked a good time to try Spotify for a year.”

I recently praised Spotify mobile updates such as history and three new categories of Spotify mixes

My only question now is how long is going to take for many of these innovations to reach most countries. 

Library New Genre and Mood filters are a great idea, and have been available since February:

Starting today, Spotify is rolling out a new way for our listeners to easily sort their “Liked Songs” collection for every mood and moment through new Genre and Mood filters. With this new feature, listeners with at least 30 tracks in their collections will be able to filter their favorite songs by up to 15 personalized mood and genre categories. 

But only for English speaking countries:

This feature will be rolling out over the coming weeks to Free and Premium listeners on Android and iOS devices in English-speaking markets including the U.S., Canada, U.K., Ireland, Australia, New Zealand, and South Africa.

No words about how long Portuguese speakers in Brazil have to wait, which is almost funny: in the video demo of the feature made by Spotify, the second liked song to appear is called “Em algum lugar” by Thifany Kauany. So at least Spotify can already parse the mood and genre songs with Portuguese titles!

More importantly, this is a trend! 

  • Mood filters are available only in English speaking countries
  • Spotify Hifi “will begin rolling out in select markets later this year”
  • Spotify tool for making podcasts, Anchor, has a very nice tool to include songs on episodes, but since its debut in October it has only been available in U.S., Canda, Ireland, U.K., Australia and New Zealand,  almost just like the Five Eyes intelligence alliance.
  • (This has nothing to do with Spotify but Amazon Music HD also has only been available in very few countries since launch)

(To be fair, they have been very busy expanding internationally: in March they added 36 new languages to their mobile app! For a total of 62!  And are expanding to 80+ markets, for a total of 170+.)

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