Just Mix It

Experimenting for the first time the new ‘Spotify Mixes’. I see three new rows in the desktop app: “Decade Mixes”; “Artist Mixes” and “Genre Mixes”. Each row with 6 mixes. Fortunately, the original Daily Mixes remain available.

So users now have 24 personalized mixes to be frequently updated according to the user listening habits and preferences. Spotify explains how they work:

Each mix is created with you at the core, based on your listening habits and the artists, genres, and decades you listen to most. They’re rooted in familiarity, meaning that you won’t just hear your favorite artists, but your favorite songs from those artists.
Then, we supplement by adding in songs we think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks. So whether you want to jam out to a specific artist or hear more music from another decade, there’s a mix just for you.
Finally, each mix updates frequently, so the possibilities are endless and there’s always something new to discover. They’re designed to grow with you over time, so they’ll take your listening into account to help you discover and dive deeper into your new favorite artist, genre, or decade.

I really enjoy that Spotify is emphasizing “mixes” instead of playlists for a change. It is a subtle difference, but a music mix is much more useful for listeners on a daily, recurring basis than a play “list” (particularly in the way those are implemented on Spotify as I wrote about here).

While both lists and mixes offer the same thing – a sequence of songs organized vertically – they have a very distinct nature and feel. A list is finite, static, self-contained. It’s brittle. A mix, on the other hand, can be organic, dynamic; constantly refreshed yet maintaining its identify.

Thinking of music as water (tks Cherie Hu), lists are lakes and mixes are rivers. Both can be great, but only the latter can really flow.

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