Spotify has 100 or so editors for its human curated playlists
The trick is getting your song on a playlist. Apart from user-created playlists, there are three kinds, says Jeff Stempeck, a team lead on artist and label marketing at Spotify. There are playlists populated by an algorithm that seeks to match song data with listener data (“Your Daily Mix,” for example, or “Discover Weekly”), human-curated playlists tended by 100 or so editors at Spotify, and playlists that combine algorithmic and human elements. “The overall goal with our editorial strategy, it’s really all about trying to serve the right music to the right users,” Stempeck says.
As the article says, the streaming service in July 2018 introduced a new playlist submission tool on its Spotify for Artists platform,
which allows musicians to essentially pitch songs for playlist consideration through an online form that includes information like genre, mood, instrumentation, and culture. Spotify editors review the submissions weekly and, through a combination of data and gut feeling, steer some of them into playlists.
Spotify operates 3,000 playlists:
Though Spotify has long been the scourge of musicians who think the platform doesn’t pay enough in royalties, some smaller artists are finding they can reach an audience, and make a living, if they can get their songs onto one of the 3,000 playlists that Spotify operates. Playlist placement can amplify the number of streams artists receive by putting their music in front of new listeners—some of Spotify’s playlists have tens of millions of followers.