The Great Race to Rule Streaming TV

Great investigation. Interesting bit about the origin of Stranger Things.

Echoing what I heard at Hulu, Holland told me that when it came to data, Netflix uses it mainly for “sizing investments.” She said, “We have projection models to help us understand what the minimum audience threshold for a given project might be.” For example, Netflix knew from DVD-rental histories and other consumer habits that Kevin Spacey vehicles and David Fincher films performed well on the service, which bolstered their decision to spend hundreds of millions of dollars making “House of Cards.” More recently, “Stranger Things” came to life not long after Netflix gleaned from its data that there was an unmet audience desire for what Holland called “higher-budget young-adult programming.”