Suzanne Ciani: America’s first female synth hero

She eventually struck gold with her “Pop & Pour” sound design for Coca-Cola. “I asked if it would be used in just one commercial or others as well. They couldn’t answer me so I thought, I better be safe and make a sound that could be used in any space. So I created the sound of a perfect rising bubble. It had no pitch centre; it would work in any context. And they have used that sound in every Coke commercial across the world for ages. It was like being in Las Vegas and hitting the jackpot.”

via Dazed.

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