Kanye West’s image control and media spin (L.A. Times)

West moved away from hip-hop with 2008’s “808s and Heartbreak,” a downbeat breakup album that divided critics and was his only effort to not garner a Grammy nomination for album of the year. First-week sales of “808s” tallied 450,000 copies, according to Nielsen SoundScan, less than half of the first-week totals of his 2007 effort, “Graduation.” Reviewers, however, have uniformly backed West’s latest, as it earned perfect scores from Rolling Stone and Pitchfork, and it appears on target to give the artist a commercial and critical rebound.

via Kanye West’s image control and media spin – latimes.com.

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