Next it was the Small Faces, who he took to chart success but kept them on $30 a week. When the band looked elsewhere for management, Arden quickly visited rival manager Robert Stigwood with a bunch of heavies. Using his favorite negotiating tactic, he held Stigwood over a fourth floor balcony and warned him off any of his bands.
In the ’80s he brought his daughter Sharon into the business to look after his acts on the road. Ozzy Osbourne was signed to Arden, but in 1982 Sharon took Ozzy with her and formed her own management company – leading to a 20-year feud. Arden ended his feud with Sharon in 2002, and in 2004 wrote his autobiography, Mr. Big – Ozzy, Sharon and My Life as the Godfather of Rock.