Value Vs. Price: Analysis From NPD’s Russ Crupnick

Q: Prices have come down. But square footage in stores has come down. The number of retailers has come down. So in these numbers you’ve shown of people who have dropped out of buying music – and it’s going down more than 10 million a year – do you have any indication who is giving up on music and who is being affected by this supply problem?

A: Let’s leave out online streaming, which is going to change the paradigm, and talk about 2010. I think it’s two things. You do have a lot of people who are very satisfied with the music they’ve collected over the last ten, 15, 20 years, depending on their age. Discovery is less important to them. I think the challenge with them is – the story I tell is every time my wife changes her car, the same six CDs go with her. So you can imagine since I met her in the ‘80s, she’s probably had a bunch of difference cars and the same Jackson Browne, Elton John are there. Now, these are artists who have put out product over the last 20 years. But we’re not motivating people like that to add to their collections.

via Value Vs. Price: Analysis From NPD’s Russ Crupnick.

Leave a comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s