How Pitchfork Struck a Note in Indie Music

Bands like Modest Mouse still weren’t as big as Pearl Jam or U2, but then again, neither was anyone else. Last year, only 11 artists released new albums that received a platinum certification from the Recording Industry Association of America; as recently as 2006, there were 56. “There isn’t really such a thing as mainstream rock anymore,” says Scott Plagenhoef, Pitchfork’s editor. “There are a lot of bands who shouldn’t be considered indie rock, like Modest Mouse, but they still are because you can’t hear them on commercial radio.”

…Indie rock never had its Beatles-on-the-Ed Sullivan Show moment; it seemed to seep slowly into listeners’ ears, one song at a time. By 2004, when a rave Pitchfork review of Funeral, the debut album by a small Montreal band called Arcade Fire, helped turn it into the biggest-selling record in the 21-year history of its label, indie — and Pitchfork — were on a roll. Record companies courted reviews. Stores used them to make purchasing decisions.

via How Pitchfork Struck a Note in Indie Music – TIME.

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