Rage Against The Machine

The Lefsetz Letter launched in 1986, its six pages of 8 1/2 -by-11 paper filled with odd, opinionated musings on the music business. “One of the early subjects,” Lefsetz says, “was Stevie Winwood and whether the fact that he was dancing in his videos was [expletive] his credibility.” (Short answer: Yes.)

The goal was simple: “Get another gig in the music business.” There were no advertisements in the biweekly newsletter; revenue would come from subscriptions, at an annual rate of $89, which was soon raised to $110. Lefsetz went through an industry directory to find potential readers and the early returns were encouraging, with the likes of then-Arista Records chief Clive Davis signing on. (Never mind that Davis soon signed off, becoming, Lefsetz says, “one of only two people who ever canceled me when I had the print newsletter.”)

via Rage Against The Machine – washingtonpost.com.

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