NPR has become a major player on the indie rock scene

Through its blogs, news articles, lists, podcasts, videos and album and concert streams (including a number from Washington venues), the site has attracted a steadily growing following, averaging about 1.6 million visitors a month. The site’s nine-member staff also feeds some of its audio features to NPR’s news shows; recent segments of “All Things Considered” have featured NPR Music’s ongoing “50 Great Voices” series and a report on the 25th anniversary of Katrina and the Waves’ megahit “Walking on Sunshine.”

In turn, NPR Music has attracted the attention of the music industry. In its relatively short existence, it has scored some notable coups, thanks to industry cooperation. Radiohead and Tom Waits played exclusive concerts. Bruce Springsteen made his album “Working on a Dream” available for streaming before its release. When Bob Dylan’s “Tell Tale Signs” album went up on the site before its release in late 2008, visitors streamed it 300,000 times in under a week. “They’ve made a really aggressive push to be a go-to place for music,” says Dan Cohen, vice president of marketing for EMI, the giant record label. “They’ve done a great job of becoming that place.”

via NPR has become a major player on the indie rock scene. (original link from All Music Guide)

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